Urban Trek:Challenge –In this design study, I was asked to create the Urban Trek clothing store design scheme. The clientele was aimed at the young, urban professional set. Clothing lines represented there would include casual business and hip denim and leather every day wear. I used a unique design approach in order to distinguish Urban Trek from other stores aimed at the same clientele. Solution –My inspiration came from the store name
"Urban Trek."
Whether shopping or going on a trek, it should include an
intelligent approach. I decided to incorporate a compass, map and
North arrow as part of the design scheme. I carried this idea
throughout the scheme with artwork, painted logos, and even a
terrazzo compass design at the main entrance of the store.
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